Tag Archives: BMW i

BMW Makes Fun of Itself in April Fools Ad

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BMW iX xDrive40 11BMW iX xDrive40 11

This April 1, 2021, will be remembered for having the most egregious automotive April Fools jokes. Don’t even get me started on “Voltswagen”, I don’t think I have enough energy to rant about it. However, in a refreshingly self-aware April Fools ad, BMW actually poked some fun at itself and it’s probably the best April Fools gag we’ve seen from an automaker in a long time.

On Instagram, BMW posted a short video clip about sustainability and how it must eliminate superfluous manufacturing methods, to insure a more environmentally friendly future. However, what BMW ends up “eliminating” genuinely made me chuckle.

The video starts off by referencing Apple, which recently removed the charging brick from the iPhone packaging. Apple claimed this was to lessen the environmental impact of shipping more plastic charging bricks. So BMW decided to follow suit and remove underutilized features from its cars. Which feature did BMW feel was the most underutilized in its vehicles? Turn signals.

BMW claimed that, starting in 2022, it would stop manufacturing cars with turn signals because its customers don’t use them anyway. So why bother manufacturing them, right? For ages, the common joke about BMW drivers was that they never used their turn signals, creating nearly endless memes. So this self-aware April Fools joke from BMW lands. The deadpan tone of voice from the narrator of this ad is also what genuinely sells this joke, as BMW pokes fun at its own customers and its own brand image.

Props to BMW for mocking itself a bit, which is really refreshing after the latest criticism of the brand and how it handled some of the social media posts. 

SPIED: New sighting of the 2022 BMW iNEXT/iX (I20), more camo goes away

We are still a few months away from the official unveil but the testing phase for the BMW iNEXT (iX) continues at full speed. Earlier this week, spy photographers have scooped the forthcoming iX electric SAV during city testing in Munich (you can see the photos here).

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The heavy cladding of the early test prototype is now gone and new styling details are revealed for the first time. The future iX will sport an aggressive front fascia, characteristic by the upright grille with filled mesh design. There are also horizontal, streamlined headlights that connect to the kidneys on each side. The creases of the engine bonnet are also looking spectacular.

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Rendering by @zer.o.wt

The front bumper will feature a typical BMW i aerodynamic, that’s set to reduce the drag as much as possible and thus improve the electric range of the model. Most of the front area of the new BMW iX will be packed full of sensors, radars and cameras for ensuring the autonomous driving capabilities.

For the BMW i halo model, new Aerodynamic Wheels with 20″ to 22″ diameter will be developed, that further reduce drag, improve the electric range and also deliver an outstanding visual effects. The iX will also feature a typical BMW i C-pillar, that starts to become a recognizable design motif.

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@wilcoblok

We’ll see how the Hofmeister Kink shapes up, but from beneath the camouflage, it does not look controversial at the moment. In terms of sheer size and given the crossover looks, the new BMW i flagship model will stand between somewhere between the iX3 and the X5.

The design cues of the rear area are not entirely traceable, but the wide-opening tailgate is confirmed, as well as a dynamically curved back end. We have yet to see the definitive shape of the tail lights, but they’ll most likely be similar to the ones on the Vision iNEXT showcar, albeit toned down and slightly reinterpreted.

We already reported that three versions of the iX will be available, covering the range from 300 hp to 600 hp. The xDrive chassis will, of course, be standard on all flavors. The iX will also premiere the BMW Natural Interaction, a new innovative way to communicate with the car by means of touch-sensitive interior surfaces.

Among other features, the new BMW iX will also bring the Curved Display, the polygonal steering wheel and the Intelligent Glass Control.

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